How Tech Ladies built a diverse hiring network with a 2-sided marketplace

About
Tech Ladies
Tech Ladies is the largest community of women in tech, supporting members in their career progression and connecting them with promising job opportunities.
Industry
Tech
Use Case
Portals
Marketplace
Tech Stack
Airtable

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The Problem

The tech industry has long been under the lens for its lack of diversity. Tech Ladies, spearheaded by General Manager Caro Griffin, created the Tech Ladies Talent Network to close a gap in the hiring market.

"Niche job boards like Tech Ladies are a great way to get your open roles in front of the right people, but it’s only one part of a successful hiring strategy," said Caro, pointing out that traditional platforms like LinkedIn can be inefficient for sourcing due to incomplete profiles and lack of insight into candidates' job preferences.

"We wanted to create two-sided marketplace that was win-win for both candidates and companies." 

Griffin initially created a simple MVP using Airtable and Webflow, but the solution wasn’t scalable or secure.

The Solution

The quest for a real product brought them to Softr, where Caro built the initial version of the platform in one week.

"Tech Ladies who are open to new roles can fill out a robust profile with their skills and backgrounds," Griffin said.

"The fact that Softr is powered by an Airtable backend allows us to be really nimble with this application process. Our team is largely non-technical but they can all update fields and add new ones, as needed."

The Impact

"The Talent Network platform helped us turn Tech Ladies into a 7-figure business, and that wouldn’t have been possible without Softr," said Griffin.

"But maybe more importantly, it’s helped dozens and dozens of women find great jobs at companies that care about building diverse and inclusive teams. That’s the impact that I’m really proud of!"

In the realm of tech, where the road to inclusivity isn't easy, platforms like Tech Ladies aren't just stepping stones — they're catalysts for real change.

"Softr allowed us to quickly validate a new idea, build a customer-ready app in a week, and continue building on top of it when it was a hit. It has been a game changer for our business."

Caro Griffin
General Manager Tech Ladies

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